Consumer Trends

Onions represent the third largest fresh vegetable industry in the United States. The U.S. per capita consumption of onions is about 20 pounds per year, which is a 70 percent increase in consumption in the last two decades.

According to studies conducted for the National Onion Association, consumers find onions to be convenient, versatile, and of excellent quality and value. They also view onions as healthy and flavorful. These trends can guide retailers to improved onion movement and sales.

Because onions are seldom bought on impulse, reach the consumer through in-store ads and other marketing channels including social media to boost sales. In store promotions are also important as they can serve to remind consumers to stock-up.

Considered healthy, onions can be used as tie-ins with other healthy products important for adding flavor without adding sodium or fat. Onions are versatile in the kitchen and equally versatile for in-store promotions as they can be included in most current food, health, and ethnic trends.

Use seasonality to move onions. Domestic supplies of yellow, red, and white onions are available year round but vary from one time of year to another. For example, in warm weather consumers tend to prepare more salads, fresh salsas, and lightly cooked or grilled dishes. These foods work best with juicy, crisp, sweet to mild onions available spring/summer. In colder weather, consumers turn to comfort foods like soups, stews, and roasts - all dishes made especially savory with onions available fall/winter. Pair onions with seasonally appropriate items to create effective cross merchandising sales opportunities. Highlight them in the deli section of the store to increase movement and sales volume.